OUR WORK
Crafting an identity for a new way to support your favourite artists
Headquarters
London, England
Industry
NFT, Blockchain, Music
Overview
GoMusic is leading a movement in the music industry, introducing digital collectables as a novel method for fans to support their favourite artists. In an era where musicians often receive minimal earnings from their work – sometimes as little as three thousand pounds for a million streams – GoMusic aims to challenge this trend. By re-establishing a direct connection between fans and musicians, GoMusic is not just changing the game; it's rewriting the rules of artist compensation.
The Problem
The GoMusic team recognised the need for a brand identity that resonates equally with musicians and music enthusiasts to truly redefine the music industry's norms. While they had a preliminary design, concerns arose about its ability to stand out in a crowded market. Acknowledging this, they sought a comprehensive rebrand and a platform redesign, aiming for a striking launch in 2024.
The Solution
We crafted a complete visual identity for GoMusic, grounded in insights drawn from our AI-driven research. This approach enabled us to align consumer preferences directly with what the team was developing. In designing the platform, we drew inspiration from analytics of leading e-commerce marketplaces, incorporating conversion rate optimization strategies, enhanced by collaboration with the Arktik X team.
PREVIEW
Service we provided
Branding
UI/UX
Web Design
