OUR WORK
Creating an identity for a leading cancer research project
Headquarters
London
Industry
Healthcare, Research
Overview
Xero emerged with a singular, noble mission: to pioneer groundbreaking cancer research. When the Aktik team came on board, they were presented with an uncharted territory – a blank canvas primed for innovation. The mandate was clear: conceive a design that exudes scientific precision, minimalism, and clarity. This design ethos was not just about aesthetics; it was a strategic choice aimed at capturing the attention of discerning investors. In parallel, the creation of their website was approached with equal rigour. It needed to do more than just inform; it had to compellingly convey Xero's unique value proposition
The Problem
Xero decided to infuse their platform with the elegance and intuitiveness characteristic of iOS design. This choice was more than a nod to aesthetic appeal; it was a strategic decision to mirror the innovation at the heart of their cancer research. Xero aimed to blend the sophistication of cutting-edge technology with user-friendly interfaces, setting a new standard in healthcare and showcasing their commitment to advancing the industry through both their groundbreaking work and their revolutionary approach to user experience.
The Solution
In crafting Xero's brand identity, we embraced a minimalist design ethos that echoes the company's bold innovation and core values. This approach was meticulously reflected in a comprehensive branding document, ensuring a cohesive and enduring brand narrative. Simultaneously, we developed a timeless website, encapsulating Xero's forward-thinking spirit in a digital realm, designed not just to inform, but to engage and inspire. This cohesive branding strategy and web presence are tailored to resonate with Xero's audience, aligning seamlessly with their pioneering approach in healthcare
PREVIEW
Service we provided
Web Design
Branding
